Business article: Coach Training

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I got an email the other day from a coach who went to a networking event and 7 out of the 29 people there were coaches!

First, “Holy Cow” coaching has come a long way!!

I remember when people were like 'what's a coach?' and I was the only one at an event of 100 people! 7 in a room of only 29? Wow!!

2nd, the way to stand out is to not be a coach. I really don't market myself as a coach, I focus on the situation people have problems with that I solve. Also, if you have a target market or niche, that will be huge for standing out.

You'll have 6 coaches that are trying to 'educate' people on what coaching is...

And then there will be YOU telling people about a problem you solve and who you solve it for.

It might go something like (if you're a relationship coach for women):

'I help women who are frustrated because all the 'good ones' are taken or gay, to become one of the lucky ladies who have taken one of them off the market. I do this by helping them overcoming their fears, doubts, and insecurities and teaching them the secrets to capturing the hearts and minds of high quality men!'

Bottom line:

Focus on who you help, and how you help them and stop focusing on yourself, your coaching, or the other coaches at the event. There's plenty of room for everyone.

PLUS, keep in mind that you are also networking for 'strategic alliance partners' and not just for clients. Keep an eye out for people that also work with your target market. One good strategic alliance partner is worth 3-10 clients.

About the author of Coach Training

"Do You Want to Get Started in Professional Coaching and want to become a success coach, To Earn A Great Living Doing What You Love?" Is it Really Possible to get started and Be on Track to Earning 6 Figures Without Spending Years of Study & Thousands of Dollars? Absolutely. Click here to learn how to get coach training that teaches you the coaching and the marketing that goes with it. Coach Training