Internet marketing article: Keyword Marketing Content - Effects of Bad Usage

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One of the great problems of the internet nowadays is the Keyword Marketing and Content areas of websites, much of which is being abused and improperly promoted by many so-called marketing guru's. Whilst both keyword marketing, and keyword content in your website pages are important areas that need properly addressed, there is a common deception taking place by some greedy operators whose sole intent is to try and make as big and as fast a buck as they possibly can, regardless of the effect that it may have on others.

I recently obtained a report from a so-called guru which dealt with marketing, and in particular it was dealing with Keyword marketing, internet marketing and niche marketing. The substance of the report concerned utilising blogs and article submission sites as 'quick and easy' ways to promote your website, whilst writing 'any old junk' (my emphasis here)! Another website claimed it being possible to write up to FIFTY articles per day! Clearly, such pieces of advice have absolutely no regard whatsoever to website users, are an abuse of the privileges that article submission websites provide, and are downright devious in terms of search engine optimisation and keyword optimisation.

There is nothing, per se, wrong with exploring new avenues for promoting ones website. There is nothing wrong, per se, with expanding the means and the venues whereby we might achieve these objectives. However, what does become blatantly and inexcusably wrong, is the notion that anyone can just produce any old meaningless junk, dress it up in the form of an article or sensible blog post, forum post or whatever, and then flood cyberspace with it with the sole intention of seeking to obtain a higher search engine ranking for particular keywords or search terms. This type of marketing is fundamentally wrong, and sooner or later will affect all of us.

To begin with, the effects of such endeavors can already be witnessed. Already search engine results are being affected by meaningless results for web users. How often have you searched for a particular product, item, term or area of specialist interest to you, to be confronted with the top search engine results throwing out wads of meaningless junk from pages and material which have been produced with no other intention than to fool everyone; the web user, the search engines and everyone else in between! Such forms of marketing should not and will not be tolerated, and I foresee a time in the future when laws will be introduced that will cater for such endeavors in the same way that legislation was required to deal with spam email marketing.

The knock on effects of these endeavors will indeed affect all of us. Our time is wasted waddling through this meaningless junk. The major search engines have concerns about it also, especially google. They depend on meeting the needs and requirements of their users, and ensuring that their users get what they want. Networks are affected by it also. The clutter of meaningless junk jams up networks, it creates terabytes of meaningless junk being passed around cyberspace affecting the speeds at which genuinely needed and sought after material has to be downloaded - this affects costs for network companies, and consequently can affect the prices that you and I will have to pay for the privilege of being connected. With the increases in speed uploading and downloading over the net, these problems are only increasing, and that should send out warning bells to serious marketers and those depending on the internet for a living. Already google has, for some time, implemented rules for content and other acceptable uses for webmasters, but that does not address the problems in their entirety.

What is required is for serious internet marketers and aspiring entrepreneurs to take a stand and speak out against the shoddy and downright devious tactics being promoted by some operators, instead of promoting it as if it was a great idea! Sure, it may well make you a quick buck, but at what cost in the future? What happens if google have to implement more stringent controls and rules, which sooner or later they will if present trends continue? What happens if we all end up having to pay for every site that we need listed in google, yahoo, msn and the other primary search engines? What happens if google decides to universally de-list and demote article submission sites, blogs and the other arenas that are being abused? The potential is there for us all to feel the negative consequences of these effects, so we should all be concerned about the tactics being employed by some, and reporting it where possible. We can do this by reporting the offenders to the search engines that have them listed, to the article or blog sites that they are abusing and to what ever other arena is being exploited. Producing multiple articles, blogs and sundry which are keyword rich in any specialist area, without providing and specialist or meaningful information in that respective area, is an abuse of the privileges that we all enjoy from the internet. If you want to try and write in a specialist area for affiliate marketing, selling promoting or whatever it is your are seeking to achieve, at least have the decency to provide your eventual web user with some decent, readable material in their search results. There is nothing more frustrating than being confronted with page after page of meaningless junk, which those in the business know full well has been done with nothing more than the intent of flooding the web with quick routes back to a seller's website. Treat your intended buyers with respect, and they will respect you. Chances are, they may even buy more of your products!

In the past week alone I have personally been sickened by some methods employed by marketers over products I have been searching for. I have been confronted with nothing more that pages optimised with meaningless junk, feigning to be about the very matters which I was searching for, when in fact the whole websites concerned contained absolutely nothing of any relevance to what it was that i was looking for. How often have you done the same at a personal level and been confronted with similar results and marketing tactics?

We can help by promoting more responsible and better methods of marketing and promotion. Blogs, Article submission and such like arena's are great methods of promotion. Spending a little more time to produce good quality readable material is beneficial for everyone concerned. Sure it might mean that you are only able to produce five articles per day instead of FIFTY!! However, the quality of those articles will be of far more value to everyone, including you! Your intended audience will appreciate them more. It would have greater potential to increase conversions. It shows respect for the various blogging and article submission networks, and in turn it helps theses venues be treated and viewed with greater respect by ordinary web users. It pleases places like google and the other major engines whom we ALL depend upon - good quality, keyword rich articles are of no concern to Google so long as they produce the kind of search results that their users are seeking after. In fact, all round, they would please EVERYONE involved in the whole internet business.

Successful marketing begins with responsible marketing, and respecting both your marketing arenas and your intended audience. Become a successful marketer today, and you could well be the next internet success of tomorrow.